It’s one of the most unexpected — and controversial — celebrity boxing matches in recent memory. Podcaster and influencer Adam22 is set to face adult film star Jason Luv in the ring later this month, closing the loop on a feud that started not with punches, but with a film shoot involving Adam’s wife, Lena The Plug.
The heavyweight clash will headline Adin Ross’ Brand Risk Promotions card in Miami on January 23, 2026, and what started as an internet scandal has now become a full-blown grudge match streamed to millions.
Here’s everything you need to know about how it all began — and how it’s now turned into one of the strangest fights in influencer boxing history.
A Feud Years In The Making
Adam22 — real name Adam Grandmaison — married Lena The Plug (real name Lena Nersesian) in 2023. The couple, both adult content creators, had long maintained an open working relationship through their joint ventures on platforms like OnlyF*ns and their Plug Talk podcast.
But things took a sharp turn when Lena filmed a scene with Jason Luv, an adult performer known for his work in the “Blacked” series. The shoot was approved by Adam, who later admitted he felt “a little jealous” but went ahead with it — even gifting his wife a Lamborghini afterwards.
Despite claiming at the time that it was “just business,” Adam22 became the internet’s favourite target for memes and mockery.
Then came Jason Luv’s interview with The Fan Bus, where he confidently said: “But I’m pretty sure it probably felt different for her because love is involved and emotions, but as for the physical aspect of getting f**ked, obviously yes.”
That comment lit the fuse. Adam22 fired back that Luv was “officially blacklisted from smashing my wife again” — though Lena and Luv would go on to film multiple scenes together anyway.
The tension between the men simmered online for over two years before being revived through the influencer boxing circuit.
The Boxing Match Is Official
The grudge is now set to be settled in the ring. Adam22 vs Jason Luv will serve as the main event of the January 23 Brand Risk Promotions card, streamed on Adin Ross’ Kick platform.
Both men are expected to weigh in around 240 pounds, and neither has professional boxing experience — though Luv claims to have trained in the sport as a child.
Adam, on the other hand, insists that heart and endurance will make the difference. In a recent video, he said: “By now, I’m sure you guys have all seen the news that I, Adam22 aka the 22ster aka the White Truth, am going to be facing Jason Luv on January 23 in Miami.
“I’ve been getting ready my whole life. I’ve been in the gym, I’ve been training. Listen, this guy Jason Luv is big, he’s muscular, he kind of looks like one of them Greek statues minus the whole African American part. But I’ve got better cardio, I think, and I’ve got heart because that dude f***ed my wife.”
He added that when the bell rings, he’s “out for blood”, per Bloody Elbow.
Luv, meanwhile, has kept the rivalry personal. Speaking to TMZ Sports, he said: “It’s a little animosity, because you got to remember, I smashed his wife, and all the fans and people are saying all kinds of crazy things. So he feel like he got to regain his manhood, and I’m here to try to make sure that I still take it away.”
Luv also warned that Adam’s strategy won’t work: “He can run if you want, but I will catch him, and he will be laying out on that mat at the end.”
As for whether he’ll pursue boxing long-term, Luv said: “I don’t foresee me doing it again. I’m a busy man, but I can tell you this fun. I will get the itch, but I’ll try to scratch it at home versus in the ring.”
Lena The Plug’s Role In The Drama
If the tension between Adam and Luv wasn’t already complicated enough, Lena has become a major talking point heading into fight week.
In a now-viral promo clip shared by Brand Risk Promotions, she joked: “Trying to decide who I’m going to sleep with on fight night, there are so many factors. Do either of these guys have any energy left for sex at the end of the day? I dunno, I’ve never done a boxing fight.”
Lena explained that she’s been trying to use her own past with Luv to motivate her husband.
“My advice strategy is mostly trying to get Adam to be as angry as possible and just hoping that the red takes over. I’m trying to remind him that this is the man who had me biting the bedsheets.
“This is the man that made my body feel amazing in my scene with him. I’m just hoping that all of these things build up in his mind and he just, like, sees red and goes for it. Then he can just take over.”
When asked about their fitness, Lena even compared both men’s cardio, saying: “My experience with Jason’s cardio is obviously only in the bedroom. I feel like he’s pretty good, however, I see Adam train every morning. He goes so hard, no one has ever gone harder on the little stationary bike than him. So honestly it’s a toss-up for me.”
But despite the drama, Lena insists her loyalty isn’t in question:
“No, my feelings won’t change towards Adam if he gets knocked out, but he’s gonna take Jason down. That’s not even a question.”
“Nobody Will Ever Be Able To Call Me A C*** Again”
Adam22 has made it clear that this fight is about more than just YouTube clout — it’s personal redemption.
During the fight’s announcement, he said bluntly: “Nobody will ever be able to call me a c*** again after this.”
Meanwhile, Jason Luv simply added: “Let the games begin.”
The event has been billed as one of Brand Risk Promotions’ biggest shows yet, featuring a stacked undercard that includes names like Gabriel Silva (the son of UFC legend Anderson Silva), YK Osiris, and Aaron The Plumber.
From Bedroom To Boxing Ring
This fight is less about athletic rivalry and more about spectacle — a collision of internet controversy, adult film fame, and influencer marketing.
Luv once joked in an old interview that he’d even give Adam “a ten punch head start” if both were paid a million dollars. Now, two years later, that wild hypothetical is about to play out for real — and the whole internet will be watching.
Whether it ends in a knockout or a messy decision, Adam22 vs Jason Luv promises to be a spectacle like no other: part boxing match, part therapy session, and all pure internet chaos.
The showdown goes down January 23 in Miami — and whatever happens in the ring, it’s safe to say this story won’t end with the final bell.
Featured image credit: Instagram/Adam22/IAmJasonLove (screenshots)
