To become part of New York’s most exclusive “wellness social club”, members are forking over $10,000 a month.
Continuum, a 25,000-square-foot hybrid of luxury lounge, health retreat and top-end gym in Greenwich Village, opened its doors to founding members in April 2024 and has been positioning itself as a full-life upgrade rather than a place to simply lift weights.
CEO and president Jeff Halevy sells it as a category of one: “It’s very different from anything that exists,” he told the New York Post.
The offer is deliberately high-touch. Membership starts with an intensive, data-heavy onboarding: VO2 max testing, body composition scans, blood panels and sleep analysis. That entire “knowledge set” is run through an AI system, then a specialist builds a personalised plan that evolves as you do.
Continuum issues wearables and a companion app that continually adjusts your training and recovery recommendations in real time. As Halevy frames it: “Our unique value proposition to remember is the integration of all these modalities at a very high level. We’re doing the homework for everybody, not just in developing the programming but in curating the actual experts that are going to work with them.”
Inside, the language is upgraded along with the kit. There are Keiser Strength stations and Woodway treadmills, but you won’t find “personal trainers” on the floor. For $10,000 a month you’re working with “human performance specialists,” and, as Halevy stresses: “All of our [trainers and physical therapists] have masters or doctorates in their respective fields and at least five years of relevant experience as well.”
He’s blunt about the bar to entry: “Just because someone is certified, doesn’t mean they’re qualified.”
The recovery menu looks more private clinic than traditional gym. Members can rotate through physical therapy and medi-spa treatments, with options including cold plunges, hyperbaric chambers, a Himalayan salt sauna, floats, red-light therapies and massage; an IV vitamin drip is on the table too. There’s also a lounge with workspaces and nap pods, plus a bar serving light beverages — the overall vibe falls somewhere between five-star hotel and biohacker clubhouse.
Continuum is also leaning into a “preventative health” narrative, with Halevy repeatedly downplaying the idea that the gym floor is the main event. “Exercise is just one lever in this preventive health and wellness sphere.” He adds elsewhere: “There’s a geometric return when it’s more than just exercise.”
Exclusivity is part of the proposition. The club, located at 676 Greenwich St within the neighbourhood’s historic Archive Building, is capped at 250 members — a limit Continuum says it won’t exceed. According to reporting cited by The Telegraph, the clientele includes Hollywood and Wall Street names. Members also receive what the club calls an “orb” or “digital twin” — essentially a status indicator of your holistic health inputs — “a green ball that glows if all is well and fades into patches of grey if there are areas where you need to improve”, as per The Telegraph.
Halevy’s pitch is that Continuum is not a buffet of toys but a tightly choreographed system: “We don’t have a buffet here. A lot of places have all the doodads and gadgets, and, you know, there are other locations that will have a red light and sauna and cold plunge, our model is not just simply access to a buffet, we have a blueprint and it’s a bio individual blueprint,” he told The New York Post. He adds: “I never refer to us as a gym. We have a gym here… and it’s only one of the levers that we have available for wellness and preventive health.” The ambition is clear, even if he prefers not to lead with the longevity promise: “In theory, it should extend lifespan and health span, but I don’t like leading with that message.”
Continuum lands in the middle of a broader arms race in high-end health. Equinox recently unveiled “Optimize by Equinox,” a $40,000-a-year package built with Function Health that layers personal training, personalised nutrition, massage therapy and sleep coaching on top of standard access. “It’s really a paradigm shift in how we’re able to live with vitality and avoid suffering,” said Function Health cofounder Jonathan Swerdlin. “It deals with what’s above the surface, your abs and glutes, which you can see in the mirror that are great. But it also deals with what’s below the surface and what you can’t see in the mirror. And that’s revolutionary.” The Optimize program starts with testing for 100 biomarkers, scanning major organ systems and attempting to flag cancer markers — a sign of how quickly the “longevity economy” is blending medicine and membership.
As Halevy explains on Instagram, he wanted “the chance to prove that wellness can be as precise and intentional as the practice of medicine”.
Even against that backdrop, Continuum’s $10,000-a-month fee — roughly £8,000, or $120,000 a year — is an outlier. For context, a global all-access Equinox plan is $405 a month, just under $5,000 a year. Continuum’s pricing places it far above long-cited “most expensive gyms,” from Belgrade’s Wellness Sky at $30,000 annually to other boutique wellness clubs in major cities.
Who’s it for? The answer is in the framing. Halevy repeatedly steers away from the word “gym” and toward an always-on system for sleep, diet, training and recovery that promises fewer decisions and more measurable outcomes, managed by advanced testing, AI and highly-credentialed staff. Whether that’s worth $10,000 a month will depend on your bank balance — and how much you’re willing to outsource your health to a concierge model.
Key details at a glance:
- £8,000/$10,000 per month
- 250-member cap
- 25,000 sq ft in Greenwich Village’s Archive Building at 676 Greenwich St
- AI-driven onboarding and “digital twin” orb
- Human performance specialists with advanced degrees
- Recovery facilities spanning cold plunges, hyperbaric oxygen, red light, floats, and more
- Lounge, nap pods and light-beverage bar
To borrow Halevy’s line one last time: “It’s very different from anything that exists.”
Featured image credit: Instagram/Continuum (screenshot)
